Why is Facebook advertising so important for dentists?

Facebook advertising is one of the most effective ways to connect with new dental patients online. The leading social media network boasts over 2 billion active users, with users spending over 50 minutes a day and several hours per week on their platform.   

Below we’ve outlined some of the reasons we think Facebook ads are one of the best tools to promote your dental practice. If you can successfully implement Facebook ads in your marketing strategy, you’ll be able to significantly grow your dental practice in a predictable, measurable fashion. 

Pay-per-call lead generation can be a perfect choice for dental practices looking to connect with new patients.

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Dentists are obsessed with trying to understand what motivates consumers to select and become long-term patients of a dental practice.

The goal is to “crack the code” that enables them to take their patient acquisition and retention rates to the next level. We wanted to learn what factors actually have the greatest influence on a dental patient’s decision-making process. To find the answers, Futuredontics® conducted a major national survey of consumer attitudes towards dentists and dentistry. This report is designed to answer many of the most important questions facing dentists today, including: 

More consumers are reading online reviews than ever before.

And dentists are no exception. 98% of people at least ‘occasionally’ read online reviews for local businesses, and 84% of people say reviews play an important part in their decisions about healthcare.¹ While star ratings and the content of reviews  certainly impact consumer decision, 89% of consumers are 'highly' or 'fairly' likely to use a business that responds to all of its online reviews - so it's important to take the time to respond.²

10 Things EVERY New Member Should Know

All in all, new patients are VERY valuable to your Dental Practice.

Making dentistry solely about pricing is never a good idea. Yet, for most patients, cost is a concern.

Get your dental practice more customer reviews and be in control of your online reputation.

We know having patients call about fees first can be frustrating. But remember, we're all shoppers before we are buyers.