The COVID-19 pandemic has affected nearly every industry, with dentistry being no exception. From the initial concern for dentists’ safety, to the early shuttering of practices, and now the current challenges of providing an essential service as safely as possible, dentists have felt the significant impact of this virus. So, it should come as no surprise that the sales of private practices to larger entities have also been (and continue to be) affected by these unpredictable times.

On Friday, January 15th, two of the DSO industry's leading marketing professionals sat down for an informal conversation about patient acquisition strategies for 2021. This Facebook Live was part of the Small Talk, Big Ideas series of freewheeling conversations held each month by The DSO Leadership Summit.