Futuredontics Acquires Lead Smart

Futuredontics is proud to announce the acquisition of Lead Smart Inc.. Lead Smart has been providing performance marketing to Futuredontics since 2013. The collaboration will bolster Futuredontics' digital marketing offering to complement its core marketing business. 

Founded in 2008, Lead Smart Inc. is a leading performance marketing agency that specializes in “Pay Per Call” advertising and acts as a liaison between large advertisers and marketing publishers. Lead Smart leverages SEO, Paid Search, Social Media Marketing and Print Advertising to generate consumer initiated inbound phone calls to their various clients. Lead Smart was recently voted the #1 Pay Per Call Network by industry authority OfferVault.

As part of the transaction, Lead Smart founder Matthew Zivkovic has taken the role of CEO of Futuredontics. Mr. Zivkovic’s deep experience in Pay Per Call marketing will be highly valuable to the Company.

“By joining forces with Futuredontics, we become the common thread uniting patients with dentists. We hope to embolden dental practices with the tools they need to simplify their operations and scale their ambitions,” commented Mr. Zivkovic. “The demand for performance-based marketing from dental practices is at an all-time high and the 1-800-DENTIST brand and business model is unrivaled in this space. 1-800-DENTIST offers dental practices the ability to buy highly screened and qualified dental referrals for a set price. Dental practices can scale their business with a predictable advertising model that is based on putting patients in the chair.”

Founded in 1986, Futuredontics specializes in helping dental practices turn consumers into lifelong patients in the rapidly evolving digital world. Independent practitioners, dental practice groups and major dental support organizations nationwide depend on Futuredontics to provide qualified new patient referrals and effective patient engagement solutions. These advanced services, along with additional training and support, allow practices to build profitable, long-term relationships with patients. The Company’s suite of products includes: 1-800-DENTIST, dentistry’s top new patient lead program that expertly matches patients to dentist; Dentistry.com, the nation’s largest consumer directory of dental practices; and PatientActivator, dentistry’s low-cost patient communications system.

Read the press release in full here: CRITICALPOINT CAPITAL PORTFOLIO COMPANY FUTUREDONTICS ACQUIRES LEAD SMART

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